Being Canada's newest and most innovative clean makeup line on the market, we are always working with new technology. Our proprietary ingredient is the first of it's kind to hit the market; it mimics the look and feel of silicone but is derived from the fatty acids of coconut oil. It's 100% natural, sustainable, and Eco-Certified. This amazing ingredient hydrates skin like no other, and provides professional performance without any of the icky stuff. We have captured this technology in our best selling GAIA Gloss, our NEW Flawless Foundations, Moisture Locking Lipsticks and anywhere else we can put it! It's been tested on performers and actors to make sure it lives up to the high expectations of professions with HD cameras, studio lighting, and lengthy performances.